Senior Programmatic Media Buyer

Global Interactive Marketing Online (GIMO) specialise in all aspects of online marketing in the iGaming, Sports Betting, Poker and Casino industries. Due to the growing demand for our services, we are now recruiting for a "Senior Programmatic Media Buyer" to join our creative workforce on a full time permanent basis.

THE ROLE

Reporting to our Head of Acquisition, we are looking for an experienced programmatic media buyer to take ownership in the activation and optimisation of our programmatic media campaigns. The PBU division has recently emerged, and we're in the process of developing our new and exciting team. Our gaming clients operate in several markets, giving the candidate access and exposure to several audiences across the globe.

This role involves purchasing media on the open marketplace via DBM (whilst setting up campaigns through DCM), analysing performance using Excel skills, applying optimisation strategies and negotiating deals on the private marketplace.

The ideal candidate is target-driven, has very good experience in programmatic media buying and possesses strong analytical skills. Ideally, the candidate will be familiar with using DSPs such as DBM or App Nexus, 3rd Party ad servers such as DCM, as well as possessing intermediate-level Excel skills (pivots, formulae, vLookups).

This is a great opportunity for an experienced programmatic media buyer to join a new and exciting PBU team in a truly unique and challenging environment.

Your main responsibilities will include:

• Setting and managing campaign budgets
• Reporting on campaign performance to senior management
• Overall brand strategy management
• Purchasing media via the open/private marketplace, using DBM as the core DSP.
• Trafficking campaigns via an adserver, which includes floodlight tagging.
• Monitoring performance on a daily basis, whilst optimising campaigns accordingly.
• Reporting to our Head of Acquisition on a weekly basis, using complicated Excel formulae.
• Negotiating larger media deals, often involving direct partnerships.
• Launching new sub-divisions within the display channel, such as pop-under, native etc.
• Advising on media budgets, with heavy focus on the strategy.
• Managing media billings and hitting/exceeding targets as set out by the Board.

Desirable skills:

• Experience in a programmatic trading role (1-3 years)
• Familiar with programmatic DSPs (DBM preferable)
• Intermediate-level Excel skills for complicated reporting.
• Sound technical skills, as well as being strategically minded.
• Familiar with 3rd party ad servers (DCM preferable)
• Strong knowledge of display advertising.

GIMO Benefits:

• Workplace contribution Pension Scheme
• Flexible working
• Free Lunch for Employees
• Staff Engagement Days
• Health and Wellbeing Activities
• Free tickets to events (Football and other social events)

More benefits are available and will be explained at Job offering stage

About Us:

Established in 2006 are based in the Waterloo/Southwark area with circa 200 employees working for us in London, and an additional 450 employees working globally as part of the group. Focussing on mobile and online Poker, Casino, and Sports Betting products in major European and Asian markets. We have a very multicultural team here at GIMO with employees specialising in all aspects of Marketing, Affiliation Marketing, Development, Web Design, Content, Analysis, Software Development and Customer Service.

"GIMO is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships."