European Marketing Automation and Campaign Operations Manager

Our Client is a fast-growing global leader in the dynamic RPA sector who received a large first round of funding last year and is using this influx to continue their expansion all over the world.

We have placed people in this company in many different countries and all are enjoying the opportunity to be a part of such a fast-paced and exciting company.

The successful candidate will be their primary power user of Marketo, setting up and executing programs in Marketo to support their EUROPE inbound and outbound demand generation activities and their integration with lead management processes and systems.

He or she will have responsibility for continuously monitoring and measuring, providing analysis, and optimizing program performance. As a member of the EUROPE Marketing team, the candidate will be the key liaison to the Global Marketing Operations team and an internal advocate for all marketing automation needs and requirements in Europe, including privacy and GDPR compliance

The ideal candidate will have hands-on knowledge of effective lead lifecycle management and scoring methods and processes, as well as expertise in optimizing Marketo program execution to drive higher conversions and marketing-qualified leads for sales.

Responsibilities

• Build and execute flawless and timely email marketing campaigns: one-time, recurring, triggered and dynamic-content driven.
• Execute Marketo nurture programs, trigger- and drip-based automated email communications, ad hoc email campaigns, and event programs.
• Creating lead capture forms and/or partner with web development team on landing pages to support acquisition and engagement marketing programs, to successfully reach new customers and expand revenue growth within existing customer base.
• Manage the end-to end-webinar execution process from audience acquisition to post webinar follow-up

• Database: Owns, governs, grows (working with Field Marketing Managers), and maximizes effectiveness of Americas DB
• Data import/Append: List scrubbing and data imports, 3rd party system (DiscoverOrg or similar) familiarity and knowledge of integration
• Reporting/Analysis: Contribute to global dashboards, aggregate reports from regions marketing management, some specific project reporting as needed (Corporate Events, QBRs, etc.), analyze regional data and reporting to provide insight to managers on optimizing campaigns
• Campaign Enablement: Train and support Americas on enabled programs, SME on global nurture and impact on Regional requests, manage/monitor Regional email calendaring and monitoring
• Team Support: Train and assist Regional team as SME on systems, processes, and enablement
• Centralized Marketing Operations Interlocks: Meetings and input to help drive Regional marketing needs, receive updates, scope participation, and disperse information from centralized initiatives
• Quarterly Control Book: Report on Marketing Metrics for the region every quarter and align budgets, pipeline to goals

Required Skills and Experience

• 6-8 years’ experience with marketing database management, analysis and marketing automation core technologies

• Strong track record as a Marketo super user. Marketo certified a plus.
• Familiarity with requirements and best practices of data privacy compliance and laws, especially GDPR.

• Hands-on expertise with reporting, analytics, data hierarchies and architecture, and data manipulation and presentation
• Strong analytical skills, creative problem solving, project management and communication (oral and written)
• Excellent interpersonal collaboration and teambuilding skills, high energy and enthusiasm for a dynamic fast-paced environment
• Quick yet structured, logical thinker and comfortable working in a fast-paced, evolving environment
• Self-starter who drives projects from concept to on-time completion