The Organisation

In Kind Direct has been a pioneer of product giving for social good for 21 years, the leading UK authority in the consumer product-giving sector, with a growing international network.

Their model, based on a visionary idea of Founder, HRH The Prince of Wales, involves manufacturers and retailers donating their new, surplus consumer products to us, and in turn, using an integrated ecommerce platform, they distribute the products to the doors of charities; supporting more than 9,000 so far. From essential toiletries and cleaning supplies to office and sports equipment, cooking utensils to clothes, tools and toys - these products are desperately needed to run charities' services and for them to give to their beneficiaries.