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Bentley

BENTLEY VISION AND MISSION – TO DELIVER OUR LUXURY BRAND PROMISE  

Our Vision and our Mission

Bentley is a luxury brand. It is responsible for the creation of the world’s finest handmade cars. Like all successful brands, Bentley has a vision of where it wants to be in the world and a mission that outlines how that vision will be turned into reality.

Our Vision

The Bentley vision is compelling: to become the most successful luxury car brand in the world.

Our Mission

Our mission divides the achievement of our vision into three important areas: our brand, our products and our organisation.

For our brand, our main objective is to fulfill the promise we make to our customers. That promise is summed up in the phrase, ‘Luxury performance’ and it encompasses the unrivalled craftsmanship, beautiful design and near-limitless power brought to life in every Bentley car.

For our products, our mission holds that we will continue to design, build and sell cars that demonstrate our unique ability to combine high luxury with high performance.

Lastly, when it comes to Bentley Motors as an organisation, our mission represents a promise to improve continuously, with expertise, passion and pride.

Taken together, these three themes represent our mission and a guide for every activity the Bentley business undertakes.

Our colleagues play an essential part in delivering the Bentley vision and mission. To fulfill our brand promise, everyone at Bentley must embody the values set out above.

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