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CEVA wins Supergroup freight managament contract

Written by: Supply Chain Online
Published on: 20 Nov 2014
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CEVA wins SuperGroup freight management contract

International supply chain firm CEVA Logistics has beaten over ten major competitors to win a long-term freight contract with SuperGroup, it was announced yesterday. This replaces SuperGroup’s previous multiple arrangements with several separate freight providers.

Under the terms of the new deal CEVA will manage collections by road, sea and air from all of SuperGroup's suppliers. It will then forward supplies all around the world, providing air and ocean freight from the main sourcing areas of China, Asia Pacific and India, among others. These will be shipped to all SuperGroup locations, particularly the UK and Benelux.

SuperGroup, which owns the successful fashion brand SuperDry, emphasised the improved supply chain visibility and flexibility that working with CEVA Logistics would provide.

SuperGroup COO, Susanne Given, spoke of the “added convenience of working with a single supplier” that will cater to all their needs. She predicted that CEVA's strong buying power and leverage would lead to valuable savings in SuperGroup's freight costs.

CEVA Logistics was created in 2007 from the merger of Dutch firm TNT and American company Eagle Global Logistics (EGL). The SuperGroup freight management operation will be co-ordinated through CEVA's "control towers," or freight management centres in Hong Kong and the UK, and will also include the management of several Asian consolidation centres.

CEVA is confident that the bespoke service it will offer to SuperGroup will build on its tried and tested strategies proven through many years of successful global organisation for other leading high street fashion brands.